Getting into Ecommerce has a great deal of advantages for someone looking to start their own business. For one, it opens the door to having customers worldwide. Plus, it’s a cost-effective route into the world of entrepreneurship.
If you’re considering starting your own Ecommerce business, it’s helpful to get some insight while you’re still in the planning stage. In other words, learn from the pros and invest your money smart. Here are the 7 facts you should know before you get started on building your Ecommerce business.
1) You’ll become a master of many trades
One of the main reasons an entrepreneur may choose Ecommerce is simply because of a tight budget. Due to this, you may need to sharpen up some skills. Consider taking a couple free courses online at Hubspot.com. They offer lessons in digital marketing, graphic design, and content marketing-just to name a few. All of which will help you get a better grasp of starting your new business. And just think about how much money you’ll save in employment costs when you’re a man, or woman, of several trades!
2) Knowing your audience is half the battle
Whatever your product may be, you’ll have an audience profile to go with it. For example, say you’re selling scuba and snorkelling gear. You know you’ll have an audience of males and females. They’re probably between 25-55 years old and ocean lovers. But to get a deeper understanding of your audience, you’ll have to join their conversation. Read their comments on similar products in your industry. Join Facebook groups. The more you understand your target audience, the easier it will be to market towards them.
3) Content marketing is your friend
On that note- in order to connect with a quality audience, you’ll have to put out quality content. This is how you’ll catch their attention, build trust, and drive traffic to your website. There’s a wealth of free tools to help you build up your marketing materials. To name a few:
4) Branding is everything
Establishing a unique brand image will give off a sense of professionalism and familiarity to your audience. Everything from your logo to your website to your content should have a unifying identity. Get started on creating your logo for free at logocreator.io. Choose your font, color, and design to quickly get an elegant logo design for your new business.
5) Competition is good
Yes, you read that right. A little bit of healthy competition can help you get a leg up in how you do business. Try visiting social media pages or the online shops of your competitor. Note what kind of content they’re getting the most engagement on. Look at product reviews and comments. Find your unique selling point and work with that.
6) You’ll need to get familiar with SEO
Any entrepreneur can get into a rabbit hole of learning SEO. It’s a big, complex strategy to get your website found on search engines. Mostly, SEO skills will come with time, trial, and error. But starting with a basic understanding of the fundamentals will go a long way in the beginnings of your new business. Moz.com offers a free SEO tool to cover the basics. They also provide free SEO training to teach you how to use the software.
7) Conversion optimization is key
In simpler words, how is the user experience for visitors on your website? When you’re building your Ecommerce store, it’s essential to go through each step along the buyer journey. Make sure every part of the process is straight-forward. Take as an example your product descriptions. These should clearly state the features and the benefits to the buyer, leaving them without any questions. Make your site mobile friendly. Check your navigation bar and landing page. Bottom line: optimize every aspect of your website, leaving no confusion or discouragement for the buyer.